2024 Direct Mail Trends
Mail has an opportunity like never before to stand out from the glut of digital marketing that surrounds us. These 5 trends provide ways to plan carefully and market more smartly in 2024.
In This Guide We’ll Explore the Latest and Greatest Trends in Direct Mail:
From new USPS incentives to changes in the digital ad marketplace, the direct mail landscape is constantly changing. This guide details critical information that businesses and marketers need to understand to make the most out of their mail programs in the coming year.
Trends We’ll Cover In This Guide:
- Data Optimization
- USPS Incentives
- Artificial Intelligence
- Triggers/Intent-Based Marketing
- Sustainability
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